Twenty-five years ago, every business faced the same question: Do we really need a website?
Today the question resurfaces in a new form: Do we really need an Agent?
The answer is the same as it was then, but the stakes are higher.
We're entering a world where millions of AI agents act on behalf of people, filtering choices, comparing options, booking services, buying products, and negotiating with business agents autonomously.
In this environment, your website isn't what gets discovered.
Your Agent is.
This shift creates an entirely new competitive surface:
Consumers' personal agents will route requests to the most trusted business agents
Discovery will depend on verified identities, not on SEO
Your brand's voice will be delivered by an always-on, intelligent agent, not by static web pages
As agents become the new interface, impersonation becomes the new phishing.
Unverified agents create confusion, misrepresentation, and risk, especially when consumers rely on autonomous agents to interpret credibility at machine speed.
Fetch Business introduces a verification and discovery layer for the Agent Economy, similar to what ICANN and SSL did for the early web.
With Fetch Business, brands can:
Claim their official Agent handle (e.g., @Hilton, @Nike)
Verify identity by inserting a short code snippet into their site backend
Build or connect their agent, no-code, low-code, or fully custom
Make their agent discoverable to millions of consumer AIs
Maintain a consistent, authenticated presence across any platform that integrates with Agentverse
A verified Agent isn't a blue check.
It's a portable identity layer, the root of credibility in a network where machines talk to machines.
It ensures your brand isn't just visible, but trusted, reachable, and interpretable in an AI-driven landscape.
The companies that claimed domains secured their future.
The companies that claim their Agents now are doing the same.
Businesses can begin verifying and building their agents today at business.fetch.ai.
